Branding and Identity
Successful design reinforces and enhances your company’s messages
and presents them in a way they are most readily understood, retained,
and embraced. We work within your corporate design guidelines
or can create a style that reflects your unique professional image.
Logo Design | Style Guidelines | Identity
SkySail’s approach to logo design is simple: Your logo should reflect your company’s personality and goals, and be effectively pleasing — no matter where it is used. A complementary design style is equally important. Your collateral systems should graphically reflect your corporate standards for communication clarity, attractiveness, and purpose. We respect and work within your company’s existing style. If you would like, we’d be happy to energize and take your style in a new direction!
All of your presentation materials — brochures, stationary, business cards, PowerPoint™, Word™ templates, press kits, folders — should complement each other without being repetitive. We’ll bring diversity to each piece but keep it “in the family”.
An intelligently designed, professionally printed collateral piece draws the readers in and inspires them to action. It is the ultimate, well-controlled communicator and the milestone from which all of your other identity and messaging pieces revolve. The right paper, typography, images and structure all combine to capture your reader’s attention and hold it. Your reader has time to digest your words and create scenarios for lasting relationships with your company.
From Annual Reports to brochures to direct mail, SkySail works with your team to craft collateral that provides a lingering lasting impression.
It seems like almost everything can be found online. So, let’s put your brochures, catalogs, photos, order forms up there for the world to find! We can help you create the best online collateral to meet your readers need for information and your company’s need for professionally presented online materials.
Your online audience needs the same crisp writing and design as your print audience. However, the nature of online collateral does require slightly different treatment. Online documents need to be easily and clearly displayed on screen for ease of reading and downloading. Lower resolution for online displays may mean different graphic treatments. Digital pieces that can be printed on a desktop printer need to be prepared and tested to ensure pieces print cleanly and professionally. Online flip books, catalogs, interactive pdfs can be very valuable in keeping your online readers attention and presenting your information in a dynamic manner.